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Content Protection


What is Piracy?

As well as showing award winning shows from the world’s most well-known studios, SKY is a big producer of local sport, documentaries and has commissioned some fantastic New Zealand dramas for Prime Television.  It takes a lot of people to bring our stories to life. But piracy is a big problem in New Zealand. Research tells us that 29% of Kiwis regularly pirate content, and for one in ten Kiwis it’s how they normally watch content.

That’s a big concern not just for SKY, but for everyone involved in the creative industry. Even athletes and sporting bodies are affected with 8% of Kiwis regularly watching illegal streams of sport content.

That’s why SKY, alongside others in our sector, have started the conversation with New Zealanders around the impact of piracy, in all its forms, has on production people, artists and athletes. There are so many ways to access legal content; and less excuses to pirate. It’s why we’re taking measures to combat piracy.

As a business using a domestic SKY subscription (including SKY GO and FAN PASS), streaming, downloading or obtaining SKY content by any other means without a SKY commercial agreement is piracy.

SKY has a robust process around following up on piracy, so once a pirate has been identified, depending on the circumstance, we may take one of the following actions:

  • Our team may visit onsite to gather the facts.
  • SKY decoders can be confiscated.
  • Legal sanctions can be taken.

Content Protection

As a SKY business customer, protect your investment and protect our story makers, athletes and production teams’ livelihoods. Let us know if you suspect a business who is showing SKY when they shouldn't be.

Call us anonymously on 0800 759 333 to talk to an account manager or email us.


0800 759 333

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